Revenue management is not just changing prices
Price is the final answer, but the work is in the questions: demand, competitors, channels, restrictions and teams.
30 Oct 20262 min read
Connecting Team & Strategies
The lab that grows
your tourism business.
Revenue management and online distribution for hotels, resorts and experience operators. We work as an extension of your team: we set the strategy, execute it every day and measure every result.
30 minutes, via video call, no commitment.
+42
Business units managed
+3,150
Beds / Seats
+€41M
Revenue managed
+15%
Average RevPAR growth in the first year of partnership
+3
Countries where we operate
Our Services
Revenue management and distribution for accommodation and experiences
Two integrated services to sell every room and every seat better, across every channel.
Revenue Management Lab
Revenue management for hotels, resorts and experience operators. Dynamic pricing, forecasting and commercial strategy that drive RevPAR and occupancy.
- AI-powered dynamic pricing
- Forecasting & medium- to long-term planning
- Commercial strategy for accommodation and experiences
Distribution Lab
Complete distribution ecosystem for accommodation and experiences - OTAs, metasearch, GetYourGuide, Viator, direct booking engine and owned channels. Maximum visibility, controlled costs.
- OTAs, metasearch & rate parity
- Experience platforms (GYG, Viator, Civitatis, Tiqets)
- Direct booking & owned channels
+8specialists
About us
Who is Tourism Lab?
We are a Portuguese consultancy specialised in tourism. Our focus rests on Revenue Management and Online Distribution, which is why we consider it essential to soon strengthen our offer with an exclusive training proposition.
We take a stance fully dedicated to hospitality and tourism experiences in Europe - hotels, resorts, tours and activities - combining advanced data analysis, dynamic pricing and multi-channel distribution to maximize accommodation and experience revenue.
We build long-term relationships: we prepare every client for the tourism of the future by integrating AI fitted to their needs and new distribution channels, grounding every decision in data. That is how we position ourselves as an integral part of each client's team.
Our vision: to be, by 2030, the best specialised services company for tourism in Portugal and the leader in Revenue Management in Europe.
Get to know usCase Studies
Real results, real businesses
Concrete examples of the impact of our Revenue Management and Online Distribution services.
4-Star Hotel · Central Portugal
Boutique rural hotel · 25 keys · Central Portugal
A 25-key boutique rural hotel selling better: +31% accommodation revenue, with rate and occupancy rising together.
+31%
Accommodation revenue
+19%
ADR
+5 pp
Occupancy
3 Properties · Central Portugal
Beach hotel, boutique hotel and surf guest house · Central Portugal
Three properties in one destination and a plan with 72 recommendations: +18% accommodation revenue forecast for 2026, with all three growing in volume.
+18%
Accommodation revenue (2026 forecast)
+13%
Room nights
+11%
ADR in the main unit
Our technology partners
Insights
What we're learning on the ground
Analysis and ideas from our team on revenue management and distribution.
Tools that make a difference in Revenue Management
Hundreds of room nights in the wrong segment, seemingly consistent reports, and one lesson: before automating, understand the business. Filipe Mena shares how he used AI and Excel to correct the data analysis at two hotels.
30 Oct 20263 min read
The weight of LGBT+ tourism in Portugal's hotel industry
Estimates, safety and distribution: what LGBT+ tourism data can tell us and how hotels can act credibly.
27 Oct 20267 min read
FAQ
Frequently Asked Questions
Answers to the most common questions about Revenue Management and hotel distribution.
Hotel Revenue Management is the discipline of optimizing revenue through strategic management of pricing, inventory, and distribution channels. It uses historical data, market analysis, and forecasting to set the right price, for the right customer, at the right time. The goal is to sustainably maximize RevPAR (Revenue Per Available Room).
Ready to prepare your business for the medium and long term?
Request a free audit. We analyze your hotel or experience operation and show you where the revenue opportunities are over the medium and long term.